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Responsible marketing

Sanoﬁ is committed to promoting products in a manner that is ethical, objective, balanced and reliable when communicating information about our medicines and vaccines. Stakeholders today are increasingly focusing attention on pharmaceutical companies’ marketing practices.

General policy
Sanofi applies the highest ethical standards and is dedicated to providing all necessary information about the proper use of a medicine so that the prescribing physician and patient can make an informed decision.
Pharmaceutical marketing practices
Sanofi strives to comply with good promotional practices by monitoring documents, assessing oral presentations, introducing training and implementing warning procedures.
Training for medical sales representatives
The Group pays particular attention to the quality of information provided by Sanofi medical sales representatives, who receive first-rate training in line with the importance of this issue.
Distribution of samples
Distributing samples is an integral part of promoting medicines, and this activity must be carried out in strict compliance with international rules and local laws.
Conferences and physicians’ meetings
As a leader in the pharmaceutical industry, Sanofi is committed to complying with the industry’s rules concerning the organization of conferences and physicians' meetings.

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